Google Ads for Dentists

Google Ads allow you to display advertisements at the top of the search results in the form of sponsored listings. Google Ads are a form of per per-click (PPC) advertising, also known as paid search.

Here are the primary benefits of advertising with Google Ads:

• Get Results Fast: Google Ads will get your dental practice on Google’s first page in days, not months.
• Be the #1 Practice: When your practice is at the top of Google’s results, you’re also at the top of prospect’s minds.
• Increase Sales: People searching for your services are more likely to purchase.
• Precise Targeting: Target your ideal prospects by location, age, gender, income, and time of day. We combine demographic targeting, keyword targeting, and device targeting to help maximize the effectiveness of your ads.
• Special Promotions: With Google Ads, we can put extra emphasis on specific services and make special offers to encourage patients to call and book appointments.

Call 855-385-3663 to learn more about our SEO services.

Our Google Ads management services also include the following:

• Precise targeting: We conduct keyword research to make sure your ads are shown to your ideal types of prospective patients. We then advertise your practice on mobile devices, tablets and desktop computers to reach your ideal audience. We also target geographically and run ads at specific times of day and days of the week to maximize results.
• Ad types: We use mobile click-to-call ads as well as text ads. We also take advantage of various Google Ad Extensions to increase the visibility of your ads.
• Enhanced tracking: Our Google Ads service includes caller ID phone tracking and sales imports to track which keywords and ads are driving revenue for your practice.
• Landing page creation and optimization: We’ll design and optimize custom landing pages to properly position your practice and maximize leads.
• Monthly calls with Ad Consultant: You’ll receive monthly calls with our Ad Consultant to get expert answers to all of your questions.

To learn more call 855-385-3663 or contact us online to request your online visibility report.

BACKGROUND

• Dentist near Boston, MA was using a different agency and wanted to improve performance

WHAT WE DID

• Completed a Google Ads Audit to identify opportunities
• Allocated the budget to maximize conversions for less cost
• Identified and targeted top performing keywords rather than use broad match
• Optimized bids per device

RESULTS

• Increased conversions from 10 in May to 16 in June (60% increase)
• Decreased cost/conv from $152.46 in May to $44.28 in June (71% decrease)

BACKGROUND

• Dentist in Georgia that was already advertising, but not happy with results

WHAT WE DID

• Installed proper conversion tracking
• Optimized the ad schedule and budget
• Adjusted bids per device
• Tested new ad copy

RESULTS

• Reduced cost per lead from $48 to $32 over 2 years (33% decrease)
• Generating 51 more leads per quarter from the same ad budget

BACKGROUND

• Dentist in Long Island, NY was using a different agency and wanted to improve performance

WHAT WE DID

• Completed an Audit to identify opportunities to improve
• Built a new Google Ads account (agency wouldn’t give our client their account)
• Optimized bids and budget to focus on top performing keywords
• Optimized bids per device

RESULTS

• In June (first full month), 15 phone calls with $59 cost per call.
• In December, 27 phone calls with a $29 cost per call. Increase in calls of 80% and decrease in cost/call of 50%